Choi Jeong Hwa
lives and works in Seoul.
Museum as Hub design, 2009–10
Commissoned by the New Museum, New York

The space on the 5th floor of the Museum for 2009-10 was conceived by Choi Jeong Hwa to serve as an “envelope” for the
coming year of Museum as Hub programming. The commission transforms the Museum as Hub space through a dynamic use of color and an innovative use of common materials to create flexible zones for viewing, discussion, and activity. Choi’s diverse practice includes architecture; graphic, industrial, and interior design; art direction; and art making. He lives and works in Seoul.